Your business marketing plan is a comprehensive document and road map with the main goal of promoting your business. This plan helps you to make sense of all the parts needed to advertise and market your business to your target market. Following this marketing map with specific benchmarks determines the time that you need to spend. Whether you DIY or pay a company to help execute these promotional processes takes time and needs adequate planning. Managing the end result of your marketing plan such as answering questions or following up on leads should also be considered as part of daily customer service. Establishing a regular routine is an essential part of allocating time for this new digital responsibility that should be part of starting your new business year.
At Plugin Matter we find that dividing the marketing process into three parts helps us to focus on the most important.
Often companies only focus on the website and when it does not function as expected it is hard to figure out how to improve it. Plugging in online puts in place the parts needed to grow an online audience. Your fuel plan then uses your website and other related content to target your audience using your plugin channels already in place.
Actively driving traffic to your website should be the focus of any successful marketing plan. Understanding what to post is made easy when you are able to focus on the following four benchmark categories.
Creating branded visual elements such as flyers, brochures, postcards etc is easy when you use Google Drawings. Visuals can easily be copied to be reused and recycled in the future when neatly sorted with all of your brand elements. Completed promotional art can be used in blogs, image social posts, and downloaded and printed for outbound distribution listing all your @vanities. Read more about getting leads with Brand Management.
Creating content starts with cornerstone content about your company and services on your website pages to be found in organic searches online. These are then shared through to your social media pages using affirmation sentences using #tag words and keyword sentences to be found in social searches. Read more about getting organic leads with Content Marketing.
Content with hyperlinks to locations, partners, brands and other related sources are all part of creating link-building within your website. Posts that are shared through to social media can be improved with additional link building by added the mention @tags. Link Building is a complex but very effective way of optimizing your digital content for better online visibility. Read more on driving leads with Link Building.
Branded images with related content and quality link building in cornerstone pages, blogs or social posts are all perfect little promotions that can be pushed to your specific target market for additional online exposure. When done with integrity, social pushes can double your marketing conversion rate, if not triple the results in time spent managing your digital marketing plan. Read more on driving traffic with Social Media Marketing.
The way we understand marketing has evolved into quite a beast with many heads to feed, Inbound and Outbound, for on-page SEO and off-page SEO.
By dividing your energy into three manageable parts for (1) Plugin, (2) Website and (3) Fuel, it is easier to identify which parts need attention. With the constant change in digital environments it is easy to neglect parts that intimidate you. Using our four benchmarks of (a) Branding (b) Content, (c) Links and (d) Social, it is easier to identify what needs to be done starting with the pieces that you understand while figuring out the parts you don’t.
Our Plugin Matter team works with our clients as contracted partners. We are quick and skilled at research, planning and creating the workload for your digital marketing plan. We use detailed implementation calendars to schedule and automate social posting to multiple platforms. Our clients are with us all the steps of the way and in the loop using a custom Trello board for each client. If you are ready to create a fuel plan that works with content that matters, give us a call!
Written by Melien Lavoie