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Method Benchmarks

Our marketing methods are structured using four benchmarks that influence online searches.  These benchmarks exist outbound in the form of promotional items or live online on a website. These four categories they can be broken down and identified as multiple types of social media postings.  Together they create comprehensive social media marketing plans. 

EACH BENCHMARK OPTION BELOW IS 3 HOURS / $200

Brand Management

Plugin Matter - Brand Management
Your Brand Management efforts contribute to your Direct Traffic. Branded elements create brand voice that results in  brand recognition and eventually brand loyalty.
BM Fuel Plan
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Used on Social Media, Website and Print

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BM - @Handles claimed and consistent for all social accounts.  
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BM - Banners that are branded used for social media profiles. 
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BM - Profile Image using business logo for maximum brand recognition. 
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Used in Marketing Fuel Plan

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BM - 10x Branded Images is images branded with your logo used for social media posts.
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BM - 2x Postcard is a branded small postcard size 8" x 10" or a medium postcard size 11" x 14" used to feature a promotion, deal, event, etc. ​
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BM - 2x Lawn Sign is a branded small sign size 12" x 18" or a medium sign size 18" x 24" or a big sign size 24" x 36" used to feature a promotion, deal, event, etc. 
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BM - 1x Flyer is a small promotional flyer size 5" x 7" or a medium flyer size 8" x 10",  or a poster size 11" x 14" used to feature promotion, deal, event, etc.
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BM - 1x Rack Card is a menu size 3.86" x 8.39" with branded elements used to feature a list of services, products, event program, etc. 
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BM - 1x Long Menu is a menu size size 14" x 8.5" with branded elements used to feature a list of services, products, event program, etc. ​
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BM - 1x Brochure in tri-fold size 11.10" x 8.63" with branded business info and elements. 
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​BM - 1x Full Page Ad for 4 columns size 10.25” x 15.58
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BM -  1x Half Page Ad for 4 columns size 10.25” x 8”
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BM -  1x Quarter Page Ad for 4 columns size 10.25” x 4” and/or 3 columns size 7.625” x 5 OR 2 columns 5” x 8”
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BM -  1x Full Banner Ad size 12” x 4” and/or Thin Banner size 12” x 2.5” and/or Square Banner size 6.5 x 4.5”
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basic Brand

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BM - Logo & Favicon adding to header, banner and footer and creating a favicon to load.
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BM - 1x Website Template reprogramming fonts and adding color codes. 
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BM - 1x Banner fitted to your website template.

Visual Elements

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BM - Icons loading service or category icons to your site .
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BM - 3x Image Galleries loading 10+ images in galleries to site.
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BM - Texture loading background image textures for interest sections.

Mobile Functionality

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BM - Adding Sections moving building blocks to sections. 
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BM - Responsive building blocks that are able to change and move according to device.

Page Flow

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BM - Page Navigation sort and restructure page silo for easy navigation and user friendliness.
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BM - Page Flow from landing page to sub pages to lead page to goal. 
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BM - Targeted brand development on 1x landing page or 2x static pages or 3x dynamic blog pages.

Social Management

Plugin Matter - Social Management
Your Social Management efforts contribute to your Social Traffic that help your social page to gain credibility by being active, which results in relativity in basic searches. 
SM Fuel Plan
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SM - 3x Social Profiles created, verified via email, admins added and notifications switched off. 
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SM - vCard with all your social media URLs added.
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SM - Social Icons added to 6x page headers and footer linking externally to social media sites.
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SM - 3x Social Feeds added to your home page using embedded widgets/apps.
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SM - Google Map added to your footer using claimed correct listing. 
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Social Media - Cornerstone Posts
SM - Cornerstone Posts are links to your own website informing your followers about your history, services, etc while driving traffic back to your website. ​
Social Media - Blog Posts
SM - Blog Posts are posts to your website which feature your industry related blogs.
Social Media - Related Filler Posts
SM - Related Filler Posts are links to articles and other online content, generally written by others, that are related to your industry and of interest to your social followers.
Social Media - Trending Posts
SM - Trending Posts are posts that have gone viral that can be posted with #tags for extra face time in social searches.

Visual Posts

Social Media - Image Posts
SM - Image Posts are branded images and promotional items posted to social media ​
Social Media - Video Posts
SM - Video Posts are videos loaded to Facebook, Youtube and Vimeo and re-posted.

Link related posts

Social Media - Product Posts
SM - Product Posts are posts that drive traffic back to your website store or other third party sites such as your Amazon store.
Social Media - Mention Posts
SM - Mention Posts are press releases and local sponsor news that mention your company.
Social Media - Review Posts
SM - Review Posts are reviews for your company found on Google Maps, Yelp, and other third party sites. ​
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SM - Newsletter Posts via a created third party newsletter with a public URL posted to social media.

Promo Posts

Social Media - Event Promo
SM - Event Promos are event tabs that are utilized to get the word out regarding a specific event.
Social Media - Job Promo
SM - Job Promo are posts and links advertising a job opening that you may have.
Social Media - Deal Promo
SM - Deal Promo are in-house offers promoted with a Facebook Deal, Image/Coupon and a link to an existing 3rd party site, posted to social media.

Link Layer Posts

Social Media - Pinterest Posts
SM - Pinterest Posts are either board or individual posts from your pinterest account driving traffic back to your website. ​
Social Media - Flipboard Posts
SM - Flipboard Posts are flipped collections of articles and blogs that add value to your audience.

Content Management

Plugin Matter - Content Management
Your Content Management efforts contribute to your Organic Traffic by giving search engines related keywords and sentences to sort in browsers and in social searches.
CM Fuel Plan
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Static Content Development

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CM - Targeted Content Development on a website page or a blog.
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CM - 1x Cornerstone About Page with detailed content discussing your team, history and mission. 
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CM - 1x Cornerstone Directions Page with detailed content discussing your location with directions. 
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CM - 1x Cornerstone FAQ Page with detailed content discussing and answering common questions.  ​
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CM - 1x Cornerstone Partner Page with detailed content discussing your partners. ​
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CM - 1x Cornerstone Press Page with detailed content discussing your past newscoverage. ​
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CM - 1x Cornerstone Review Page with detailed content discussing your past reviews and accomplishments. 
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CM - 1x Cornerstone Product Page with detailed content discussing your product(s). ​
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CM - 1x Cornerstone Services Page with detailed content discussing your services. 

Website SEO

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CM - Website & Page Meta headers, descriptions and keywords.
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CM - Alt Tags with image meta descriptions.
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Dynamic Blog Content 

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CM - 12x Excerpts written with 25 words, an image and loaded online. 
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CM - 6x Snippets written with 50 words, an image and/or a source links and loaded online. 
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CM - 3x Stories written with 100 words, an image and a source links and loaded online. 
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CM - 1x Blog  written with 300 words, with basic meta, an image and a source links that are also loaded online.
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CM - 8x Blog Load loading provided blogs to your website.

Link Management

Plugin Matter - Link Management
Your Link Management efforts contribute to your Referral Traffic that helps to create a digital network of layered links that drive traffic to your site.
LM Fuel Plan

Website Link-Building

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LM - 20x Internal Links on website linking to pages.
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LM - 20x External Links on your website pages to partner and source websites. 
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LM - Embed Movies from your own or other channels.
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LM - Embed Images or posts from social media sites.

Plugin Online Setup Links

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LM - 1-3 Widgets / plugin's / store buttons. 
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LM - 3x Third Party NAP fixes of name, address and phone on directory listings. 

Website Link Development

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LM - Lead Footer development with social, page and other links. 
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LM - Google Webmaster and Sitemap setup for your website.
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LM - Publish and Analytics setup for your website. 

Links Affecting Content Fuel

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LM - Website Wireframe sorting structure of your website page silo.
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LM - Newsletter with up to 8 inserted blog links.  
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LM - Targetted Link Development linking to reviews, mentions and other related sources. 
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LM - Website Reviews added to a slider with image and /or and link.
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LM - Press Release emails with already written blog article.

Links Affecting Social Media Fuel

Social Media - Flipboard Flips
LM - Flipboard Flips are website pages and blogs flipped together in a collection on Flipboard.
Social Media - Pinterest Pins
LM - Pinterest Pins are website images with meta data and alt tags pinned through to Pinterest.
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LM - Pinterest Load manually done with image, content and link.
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LM - Reddit Submits on 5 related forums of link(s) to your blog(s).
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LM - Stumbleupon Submits on 5 related forums of link(s) to your blog(s).
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Plugin Matter SA  | Cape Town, South Africa | (072) 773 2332 
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  • Home
  • About
    • Value
    • Team
    • Reviews
  • Services
    • Plugin
    • Website
    • Marketing
    • Prices
  • SEO Principles
    • 3 Part Process
    • Relevancy
    • Categories
    • All Benchmarks
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    • Search
    • Metrics
    • Conversion
  • Process
    • Internal Management
    • DIY Conversion
    • Client Phases
  • Blog
  • Contact
    • USA
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    • Free Quote