Benchmarks

Method Benchmarks

Our marketing methods are structured using four benchmarks that influence online searches. These benchmarks exist outbound in the form of promotional items or live online on a website. These four categories they can be broken down and identified as multiple types of social media postings. Together they create comprehensive social media marketing plans.

EACH BENCHMARK OPTION BELOW IS 3 HOURS / $200

Brand Management

Your Brand Management efforts contribute to your Direct Traffic. Branded elements create brand voice that results in brand recognition and eventually brand loyalty.

BM Fuel Plan

Used on Social Media, Website and Print

BM - @Handles claimed and consistent for all social accounts.

BM - Banners that are branded used for social media profiles.

BM - Profile Image using business logo for maximum brand recognition.

Used in Marketing Fuel Plan

BM - 10x Branded Images is images branded with your logo used for social media posts.

BM - 2x Postcard is a branded small postcard size 8" x 10" or a medium postcard size 11" x 14" used to feature a promotion, deal, event, etc.

BM - 2x Lawn Sign is a branded small sign size 12" x 18" or a medium sign size 18" x 24" or a big sign size 24" x 36" used to feature a promotion, deal, event, etc.

BM - 1x Flyer is a small promotional flyer size 5" x 7" or a medium flyer size 8" x 10", or a poster size 11" x 14" used to feature promotion, deal, event, etc.

BM - 1x Rack Card is a menu size 3.86" x 8.39" with branded elements used to feature a list of services, products, event program, etc.

BM - 1x Long Menu is a menu size size 14" x 8.5" with branded elements used to feature a list of services, products, event program, etc.

BM - 1x Brochure in tri-fold size 11.10" x 8.63" with branded business info and elements.

BM - 1x Full Page Ad for 4 columns size 10.25” x 15.58

BM - 1x Half Page Ad for 4 columns size 10.25” x 8”

BM - 1x Quarter Page Ad for 4 columns size 10.25” x 4” and/or 3 columns size 7.625” x 5 OR 2 columns 5” x 8”

BM - 1x Full Banner Ad size 12” x 4” and/or Thin Banner size 12” x 2.5” and/or Square Banner size 6.5 x 4.5”

basic Brand

BM - Logo & Favicon adding to header, banner and footer and creating a favicon to load.

BM - 1x Website Template reprogramming fonts and adding color codes.

BM - 1x Banner fitted to your website template.

Visual Elements

BM - Icons loading service or category icons to your site .

BM - 3x Image Galleries loading 10+ images in galleries to site.

BM - Texture loading background image textures for interest sections.

Mobile Functionality

BM - Adding Sections moving building blocks to sections.

BM - Responsive building blocks that are able to change and move according to device.

Page Flow

BM - Page Navigation sort and restructure page silo for easy navigation and user friendliness.

BM - Page Flow from landing page to sub pages to lead page to goal.

BM - Targeted brand development on 1x landing page or 2x static pages or 3x dynamic blog pages.

Social Management

Your Social Management efforts contribute to your Social Traffic that help your social page to gain credibility by being active, which results in relativity in basic searches.

SM Fuel Plan

SM - 3x Social Profiles created, verified via email, admins added and notifications switched off.

SM - vCard with all your social media URLs added.

SM - Social Icons added to 6x page headers and footer linking externally to social media sites.

SM - 3x Social Feeds added to your home page using embedded widgets/apps.

SM - Google Map added to your footer using claimed correct listing.

SM - Cornerstone Posts are links to your own website informing your followers about your history, services, etc while driving traffic back to your website.

SM - Blog Posts are posts to your website which feature your industry related blogs.

SM - Related Filler Posts are links to articles and other online content, generally written by others, that are related to your industry and of interest to your social followers.

SM - Trending Posts are posts that have gone viral that can be posted with #tags for extra face time in social searches.

Visual Posts

SM - Image Posts are branded images and promotional items posted to social media

SM - Video Posts are videos loaded to Facebook, Youtube and Vimeo and re-posted.

Link related posts

SM - Product Posts are posts that drive traffic back to your website store or other third party sites such as your Amazon store.

SM - Mention Posts are press releases and local sponsor news that mention your company.

SM - Review Posts are reviews for your company found on Google Maps, Yelp, and other third party sites.

SM - Newsletter Posts via a created third party newsletter with a public URL posted to social media.

Promo Posts

SM - Event Promos are event tabs that are utilized to get the word out regarding a specific event.

SM - Job Promo are posts and links advertising a job opening that you may have.

SM - Deal Promo are in-house offers promoted with a Facebook Deal, Image/Coupon and a link to an existing 3rd party site, posted to social media.

Link Layer Posts

SM - Pinterest Posts are either board or individual posts from your pinterest account driving traffic back to your website.

SM - Flipboard Posts are flipped collections of articles and blogs that add value to your audience.

Content Management

Your Content Management efforts contribute to your Organic Traffic by giving search engines related keywords and sentences to sort in browsers and in social searches.

CM Fuel Plan

Static Content Development

CM - Targeted Content Development on a website page or a blog.

CM - 1x Cornerstone About Page with detailed content discussing your team, history and mission.

CM - 1x Cornerstone Directions Page with detailed content discussing your location with directions.

CM - 1x Cornerstone FAQ Page with detailed content discussing and answering common questions.

CM - 1x Cornerstone Partner Page with detailed content discussing your partners.

CM - 1x Cornerstone Press Page with detailed content discussing your past newscoverage.

CM - 1x Cornerstone Review Page with detailed content discussing your past reviews and accomplishments.

CM - 1x Cornerstone Product Page with detailed content discussing your product(s).

CM - 1x Cornerstone Services Page with detailed content discussing your services.

Website SEO

CM - Website & Page Meta headers, descriptions and keywords.

CM - Alt Tags with image meta descriptions.

Dynamic Blog Content

CM - 12x Excerpts written with 25 words, an image and loaded online.

CM - 6x Snippets written with 50 words, an image and/or a source links and loaded online.

CM - 3x Stories written with 100 words, an image and a source links and loaded online.

CM - 1x Blog written with 300 words, with basic meta, an image and a source links that are also loaded online.

CM - 8x Blog Load loading provided blogs to your website.

Link Management

Your Link Management efforts contribute to your Referral Traffic that helps to create a digital network of layered links that drive traffic to your site.

LM Fuel Plan