Marketing Model
Small business owners have a unique set of problems to overcome when marketing their businesses. Their needs are not fulfilled with the best tools but rather those that work for their needs. We believe that for marketing to be successful it has to happen constantly and continuously. For this to be possible your marketing tools have to be functional, affordable, sustainable, maintainable, doable and accessible.
Functional - marketing that is functional is able to fulfil a desired task and purpose without too much headache. So far we have been lucky that our developers take pride and stay on top of trends and algorithm requirements to offer great free applications. As our online environment develops and changes with time, it is important for us to stay open to new possibilities and test out new applications.
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Affordable - Most of the applications and software we use are free. This is an important part of working with small business clients with small budgets. Google actually has a lot of free tools to help small businesses grow. Many companies offer marketing tools utilizing free sources, while charging you to use it. We go straight to the free source.
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Sustainable - Any tool using a digital environment can only be sustainable when it understands search and what is needed to get search engine optimization. These companies are constantly making updates to their software to stay up to date with requirements. When our tools stop changing and updating we usually get worried....
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Maintainable - Digital tools that are maintainable will also enable you to easily update and change parts. If you are stuck on your website template and your social media is handled by a third party we suggest taking control yourself. Time is money and when your online marketing campaign requires specialized skills, it will also cause unexpected financial strain and delay. Our process empowers startups to DIY.
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Accessible - Marketing that is accessible fulfils the unique needs of digitalized entrepreneurs. Business owners need to be able to manage a variety of operational tasks single-handedly, while on the go. We need tools that are approachable, functional, intuitive, comprehensive, automated and most of all accessible via mobile.
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Doable - Marketing that is doable should be easy to understand. When you understand all the moving parts, management comes effortlessly and is controlled by you! We work with owners who want to become experts at setting their own marketing goals while managing parts in a timely manner. Our process is practical, convenient and it makes business sense!
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Business Proposition
In our current business climate, with corporations racing towards growth and financial gain, the small guys are left behind. PluginMatter aims to find a solution for small business entrepreneurs who want to take charge of their own destinies. We believe that life is possible after a corporate career and that creating your own job should not only be possible but a basic human right in the pursue of happiness.
Income inequality can only be ended by nurturing a generation of entrepreneurs with a hope for a future away form the rat race. Building a business online is not easy and all the odds are against you.
We want to make marketing understandable and achievable. PluginMatter is about empowering our clients and partners to succeed and effectively market themselves to the masses. We help our clients to find their voices online.
Social justice via Marketing.
Income inequality can only be ended by nurturing a generation of entrepreneurs with a hope for a future away form the rat race. Building a business online is not easy and all the odds are against you.
We want to make marketing understandable and achievable. PluginMatter is about empowering our clients and partners to succeed and effectively market themselves to the masses. We help our clients to find their voices online.
Social justice via Marketing.