We use a three part process with related building blocks. Relevancy has to do with what is needed for something to become important in searches. Relevancy factors go hand-in-hand with our benchmarks and they both work together to help keep your company at the top of searches. They are the influencing factors on top of the benchmarks that the search engine spiders use to determine what and what not to crawl.
- One Name
- New Parts
- Quality Content
- Power of Many
One name consistency is a principle from one of the oldest search algorithm updates called Exact Match Domains (EMD). Whether this algorithm is still at play is disputed by many but the principle definitely relates to how engines sort your company with your social media pages. Having consistency in your domain and vanities, with the same repetition of characters, influences your name, address, phone (NAP) consistency online. This is probably the most important concept to set the foundation for relevancy.
An Advanced Plugin will help with getting consistency in all your online vanities url's.
To achieve credibility, constant and consistent activity is needed on your social media pages. This helps to boost relativity and alerts the engine that someone is home. Employing a social media manager to help monitor interactions is an important aspect to increase social media activity. See our list of duties for your new social media manager at Daily Management of Your Social Media.
Some benchmarks have a main purpose of maintaining relevancy to keep your company fresh and visible in searches. These most basic principles for managing your social pages make you more likely to be sorted in basic social searches. Many social media sites are starting to unpublish pages that are not active.
Changes and updates to your site help increase the relevancy of your site in search engine queries. Results on Google are changing all the time as new content gets added and crawled.
Updates to the Penguin algorithm sorts quality and related content higher than keyword stuffing and choppy sentences. Humming bird algorithm prefers spoken language, which helps to sort you higher in mobile voice searches.
Benchmarks for quality website content:
Benchmark for quality images:
Benchmarks of quality social posts:
Search engines use a technical language of code to identify different parts of your website. Having your header tags, meta descriptions, author byline and other content in detail helps Google to identify markers of your site and how to put it together. Getting mentioned in proven online news sources and linking back to your blogs are crucial for link building.
For Search engines to be able to understand your site, and all it's parts, you need to submit your site to Google in technical language. The structure of your website, how easy it is to find parts, how you add different parts and how fast your site loads all influence it's functionality and the variables that set you apart from competitors.
Power of Many
To look bigger in searches you can create profiles on authoritative online directories and link back to them via your website. Be careful to not only do the main ones as too many listings can also push your website down in searches. Consistency in NAP on these listings are crucial to maintain one name online. Referring clients to these listings to leave reviews will also help with relevancy and help to ensure first page Google search results.