RelevancyWe use a three part process with related building blocks. Relevancy has to do with what is needed for something to become important in searches. Relevancy factors go hand-in-hand with our benchmarks and they both work together to help keep your company at the top of searches. They are the influencing factors on top of the benchmarks that the search engine spiders use to determine what and what not to crawl.
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Relevancy Factors
- One Name
- Credibility
- New Parts
- Quality Content
- Optimization
- Silo-Map
- Power of Many
One Name
One name consistency is a principle from one of the oldest search algorithm updates called Exact Match Domains (EMD). Whether this algorithm is still at play is disputed by many but the principle definitely relates to how engines sort your company with your social media pages. Having consistency in your domain and vanities, with the same repetition of characters, influences your name, address, phone (NAP) consistency online. This is probably the most important concept to set the foundation for relevancy.
An Advanced Plugin will help with getting consistency in all your online vanities url's.
Credibility
To achieve credibility, constant and consistent activity is needed on your social media pages. This helps to boost relativity and alerts the engine that someone is home. Employing a social media manager to help monitor interactions is an important aspect to increase social media activity. See our list of duties for your new social media manager at Daily Management of Your Social Media.
Some benchmarks have a main purpose of maintaining relevancy to keep your company fresh and visible in searches. These most basic principles for managing your social pages make you more likely to be sorted in basic social searches. Many social media sites are starting to unpublish pages that are not active.
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Benchmark we would use to keep a social site active.
SM - Related Filler Posts
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New Parts
Changes and updates to your site help increase the relevancy of your site in search engine queries. Results on Google are changing all the time as new content gets added and crawled.
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Benchmarks for new website content:
CM - 8x Blog Load
CM - 3x Stories
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Benchmarks posting new content to social:
SM - Cornerstone Posts
SM - 15x Blog Posts
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Quality Content
Updates to the Penguin algorithm sorts quality and related content higher than keyword stuffing and choppy sentences. Humming bird algorithm prefers spoken language, which helps to sort you higher in mobile voice searches.
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Benchmarks for quality website content:
CM - 1x Blog
CM - Targeted Content Development
Benchmark for quality images: 
BM - 15x Branded Images
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Benchmarks of quality social posts:
SM - 10x Image Gallery Post
SM - 10x Image Feed Posts
SM - 15x Mention / Press Posts
SM - 15x Pinterest Post
SM - 15x Flipboard Posts
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Optimization
Search engines use a technical language of code to identify different parts of your website. Having your header tags, meta descriptions, author byline and other content in detail helps Google to identify markers of your site and how to put it together. Getting mentioned in proven online news sources and linking back to your blogs are crucial for link building.
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Benchmarks for optimizing website content:
CM - 1x Blog
CM - 6 pgs SEO Meta Development
LM - 30x External Links
LM - 12x Reddit Submits
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Benchmarks for optimizing images:
BM - 15x Branded Images
CM - 30 Image Alt Tags
LM - 30x Pinterest Pins
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Silo-map
For Search engines to be able to understand your site, and all it's parts, you need to submit your site to Google in technical language. The structure of your website, how easy it is to find parts, how you add different parts and how fast your site loads all influence it's functionality and the variables that set you apart from competitors.
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Benchmarks for Google Parts:
LM - Google Webmaster and Sitemap
LM - Publish and Analytics
Benchmarks increasing user friendliness: 
BM - Website Wireframe
BM - Website Sections
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Benchmarks increasing loading speed:
LM - Embed Movie
LM - Embed Image
LM - 1-3 Widgets
BM - Website Template
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Power of Many
To look bigger in searches you can create profiles on authoritative online directories and link back to them via your website. Be careful to not only do the main ones as too many listings can also push your website down in searches. Consistency in NAP on these listings are crucial to maintain one name online. Referring clients to these listings to leave reviews will also help with relevancy and help to ensure first page Google search results.
3Rd Party AccountsBenchmarks for third party accounts:
LM - 3x Third Party NAP
LM - 10x Website Reviews
Online MentionsBenchmarks adding online mentions:
LM - 1x Online Press Release
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Benchmarks for website link-building:
LM - 1pg Targeted Link Dev
LM - Lead Footer
LM - 30x External Links
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