Search ResultsPluginMatter is all about manipulating search results to include your business in online queries. This is done by staying within search algorithm requirements. We are all about following the rules and only useing white hat SEO techniques, for ethical marketing that lasts.
Search engine results change all the time, making it hard to show real-time results by merely doing a quick search. To 'catch' these gold nuggets in an ever-changing and updating environment is one of the fun parts of marketing. |
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Influencing Google Graph Box
Your Google graph box is the box that sometimes shows on the right hand side in Google searches. This box is generated by Google, based on how your company is set up online. Sometimes this box can be manipulated by updating Wikipedia information about your company. Name, Address, Phone (NAP) inconsistency is one of the biggest reasons why Google does not sort your company correctly.
NAP Consistency is finding consistency between your social vanity URLs and your website domain that helps program the search engine and your Google graph box.
If your company is not plugged in online and your website does not meet algorithm requirements, companies mentioning your company will display above yours in searches.
A company that is plugged in ans setup correctly online should have a Google graph box on the right hand site in basic company name searches.
Blogs Showing In Google Search
Regular blogging is an easy way to help make your website more relevant in online searches. It is important to also pick the right topic at the right time to increase your chances of being sorted. The real deciding factor is how you use your fuel plan to drive traffic to this blog. This added credibility of online clicks and time spent on your site is what makes your new blog rank in Google searches.
Google search on a specific topic narrows down local geographical results first is the site is relevant and within Google algorithm requirements.
Google snippet cards can show up for popular blogs based on traffic driven to the blog using your fuel plan. Relevancy and quality content had a big impact as this happened without any complicating coding such as schema.
New content has an impact on a search even when recycling and updating an old blog. This could help sneak in a search result using relevancy based on how new the content date is compared to other local geographical results.
Social Result On Google
If you ever wondered whether social media posts have the ability to influence Google Organic search, look no further. Social media results have been showing in Google searches since 2013 when the platform simply became too big to not be relevant.
- "How to Rank Better in Google & Bing" - March 8, 2013 at the SXSW Conference
- "How to Rank Better in Google & Bing" - March 8, 2013 at the SXSW Conference
Industry specific searches for "lego SimsburyCT" and "Imagination SimsburyCT" pulling results from Google+ posts. Significant if you consider that the Lego head office is four towns over. The use of #SimsburyCT also impacted the results.
Industry specific search for "Cable Electrician" not only showing company blogs but also pulling form Google Plus posts. Even though they are related post the profile icon is great for local perception and brand recognition.
Industry specific search for "Gold Plated Jewelry Hartford CT" showing a Facebook result based on a quality online plugin propagating pages in detail. The reviews on the page are also clearly having an impact on the results seen.
The Power of A Mention
A network is based on many parts standing together to create a structure that is bigger. Being an active participant who works well with other companies towards a common goal helps to "build your network". When you take this relationship further to the public domain and mention partners in @tags, Google might just give you extra face-time in unrelated searches.
A screenshot of a search for "iContact" showing a Google+ posting mentioning @icontact for that one moment in time.
