SEO Principles

PluginMatter employs a very specific approach to marketing that has grown from our love of research, innovation and algorithms. 

Three Part Process

Our Three Part Process creates a digital road-map that helps us to look at the bigger picture for an over all holistic approach to managing all your online communication parts. 

Types of Communication

The model of how we communicate as a society has changed. We have shaped our research and marketing methods based on this evolution and the pieces needed to communicate with a new audience. Since many outlets need coverage it is important to recycle, reuse, and up-cycle marketing parts to save money and time. 

Benchmark Categories

Our four categories make some sense of the marketing process and the parts needed. These four traffic sources are nothing new but the way we use them together to build layered foundations is unique to Plugin Matter.

Social SEO

As all roads lead to Rome so should all tasks executed in the four categories lead to Social Media. Cross marketing through automating and feeding posts helps to reach as many social audiences as possible with one post having an impact on @handle mentions, interactions and shares, #tag social searches, and location check-in's.

Algorithms

We match our four categories to four sorting rules called Panda, Penguin, Hummingbird, and Pigeon Algorithm. There are many algorithms but we tend to focus on these four and have so far been able to fit other algorithms loosely within these categories. 

SEO Spiders

Spiders are a nice visual to understand how the search engine crawls site parts to decides what to sort and what not. This happens within the quality of your 3-parts the variables, whether you used all four categories when creating content and depending on what relevancy factors are at play.