SEO Principles

Plugin Matter employs a very specific approach to marketing that has grown from our love for research, innovation and algorithms. 

Types of Communication

The evolution of how we communicate as a society has set in place the pieces we need to market our businesses. When we recycle, reuse, and up-cycle these parts we save money and time. We use these pieces outbound on main street in print, and inbound on websites and social media. This holistic approach to marketing is effective and  logical when considering a duel and digitally focused audience.

Benchmark Categories

We make sense of the marketing process and the parts needed to execute it by using four benchmark categories. These four traffic sources can be seen on your Google analytics dashboard. Matching up the benchmark effects over the timeline of the fuel plan helps us to identify the parts that works the best. 

Social SEO

We divide the four benchmark categories up into multiple three hour benchmark tasks. At the end of a fuel plan we match these benchmarks up with the Google analytical results for that category. This helps us to determine how much time you need to spend on marketing your company to see actual results. 

Algorithms

Our process is based on four sorting rules called Panda, Penguin, Hummingbird, and Pigeon Algorithm. When catching a specific sorting result in search, multiple variables work together to create that one glimpse. 

SEO Spiders

When the engine crawls sites and decides what content to sort and which not to, relevancy is at play. Relevancy is what makes you important based on deeper variables of your online foundation.