3 Part Process
Your Social Management efforts contribute to your Social Traffic that help your social page to gain credibility by being active, which results in relativity in basic searches.
SM Fuel Plan
SM - Related Filler Posts
are links to articles and other online content, generally written by others, that are related to your industry and are of interest to your social followers.
SM - Trending Posts
are posts that have gone viral that can be posted with #tags for extra face time in social searches.
SM - Video Posts
are movies of interest to your audience related to your industry.
SM - Pinterest Posts
are either board or individual posts from your pinterest account driving traffic back to your website.
SM - Flipboard Posts
are flipped collections of articles and blogs that add value to your audience.
Social Posts Influencing Content Management
SM - Cornerstone Posts
are links to your own website informing your followers about your history, services, etc while driving traffic back to your website.
SM - Blog Posts
are posts to your website which feature your industry related blogs.
SM - Service Posts
are posts to your website featuring your services.
SM - FAQ Posts
are posts to your website answering popular questions.
SM - Event Promos
are event tabs that are utilized to get the word out regarding a specific event.
SM - Job Promo
are posts and links advertising a job opening that you may have.
SM - Deal Promo
are in-house offers promoted with a Facebook deal, image/coupon and a link to an existing third party site, posted to social media.
Social Posts Affecting Brand Management
SM - Image Posts
are branded images and promotional items posted to social media.
SM - Image Feed Posts
are branded images posted on Instagram, feeding to Tumblr, Facebook and Twitter.
SM - Photo Posts
are images with content and a link which drive additional traffic to a cornerstone post. Flickr albums, Imgur, Instagram and especially Pinterest boards can be posted as well.
SM - Video Posts
are videos loaded to Facebook, Youtube and Vimeo and re-posted.
SM - Gallery Posts
are a collection of photos in a slider with detailed comments.
Social Posts Affecting Link Management
SM - Product Posts
are posts that drive traffic back to your website store or other third party sites such as your Amazon store.
SM - Review Posts
are reviews for your company found on Google Maps, Yelp, and other third party sites.
SM - Mention Posts
are press releases and locally sponsored news that mentions your company.
SM - Check-in Posts
are location specific posts that show local collaboration for public perception.
SM - Newsletter Posts
via a created third party newsletter with a public URL posted to social media.
Your Brand Management efforts contribute to your Direct Traffic. Branded elements create brand voice that results in brand recognition and eventually brand loyalty.
Your Content Management efforts contribute to your Organic Traffic by giving search engines related keywords and sentences to sort in browsers and in social searches.
Your Link Management efforts contribute to your Referral Traffic that helps to create a
digital network of layered links that drive traffic to your site.
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3 Part Process