Our Team

Melien Lavoie

Melien Lavoie

SEO RESEARCHER
Founder of PluginMuse, CEO and partner with PluginMatter.
Melien is our SEO Lead and a passionate student of algorithms. She excels at implementing and developing new SEO strategies to help meet our clients’ goals. She consults with our clients on using the principles of SEO for specific relevant modalities. Her problem solving skills are focused on diagnosing search engine optimization issues.  

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Corlia Van Tonder

Founder of Grafic Matter, CEO and partner with Plugin Matter.
BRAND DIRECTOR
Corlia is a visual visionary with an exciting view of digitally communicating your brand. She is an empathetic listener and meticulous manager using structured methodology to make sure we stay on top of our workload and within deadlines. Her abstract and critical thinking, matched with concise verbal skills, makes her a crucial player in the overall performance of our company.

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Internal Operations

Patrick Lavoie

OPERATIONS MANAGER
Data Analyst, Digital Metrics, Performance Management. 
Patrick has meticulous focus on detail and identifying those things that may go wrong. He does not take anything at face value and brings strong critical analytical skills to the team. Patrick is a high performer who expects excellence from our team. He is responsible for helping us develop, create and maintain a quality management system that is prepared to handle different scenarios. He safeguards our company strategy by monitoring our viability, making sure we meet performance expectations and sales goals.

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Ruth Greenberger

BOOKKEEPER / FINANCIAL ADVISOR
Founder of Ms. G Bookkeeping, Non-profit volunteer treasurer, activist bookkeeper.
Miss Ruth is a passionate researcher and knowledgeable in finance and accounting rules, regulations and standards. She is passionate about political implications on the daily finances of the working class and strongly campaigns against injustice. She helps us to stay within regulations, making sure we do things correctly and legally. Ruth believes in paying yourself first and understanding your bookkeeping in detail to see where YOU should fit in to advocate for yourself.

Peter Dewberry

PHOTOGRAPHER and EDITOR
Retired Minister, Freelance Photographer, Non-profit Manager and Volunteer, Copy editor.
Peter is a quick learner, eager to help and brings a positive and can-do attitude to our team. He is well spoken, with an analytical mind, excelling at evaluating content. He is a quick thinker, tackling content with determination to find the best structure, while communicating the right message.

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Owner / Contractors

We have a very specific process which aims to empower entrepreneurs who want to start their own business, right from the start. When your business is set-up and running we work with you to pull 3 hour benchmarks that we add and sell within our plans to clients. 

Craig Malan

ANIMATION EXPERT
Founder of Fifi the Conqueror, motion graphic artist, design teacher, social activist.
Craig is a skilled trainer and expert in video production and all its creative processes. He excels in motion graphics and consulting with teams bu offering guidance on unique virtual and augmented reality videos creation. Craig is a knowledgeable creative director who brings extensive expertise in digital production, editing tools, preparing graphics for video and proven ability.

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Shire Lyon

PPC SPECIALIST
Founder of Shire Lyon Ads.
Shire is an effective manager of online advertising

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